SEO has evolved dramatically. The strategies that work today are fundamentally about creating genuine value for your audience.
Content That Answers Questions
Google's AI-powered search is better than ever at understanding intent. Surface-level content gets buried. Deep, authoritative content that genuinely helps people ranks higher and earns more backlinks naturally.
Technical SEO Fundamentals
Fast load times, clean URLs, proper heading structure, structured data markup, mobile responsiveness, and XML sitemaps. These technical foundations make it easy for search engines to understand and rank your content.
The E-E-A-T Framework
Experience, Expertise, Authoritativeness, and Trustworthiness. Google evaluates these signals to determine content quality. Demonstrating real expertise through case studies, original research, and industry credentials matters more than ever.
Local SEO for Service Businesses
For businesses serving specific areas, local SEO is a goldmine. Optimize your Google Business Profile, earn genuine local reviews, create location-specific content, and ensure consistent NAP (Name, Address, Phone) data across the web.
Measuring What Matters
Focus on metrics that drive business results: organic traffic growth, keyword rankings for purchase-intent terms, conversion rates from organic traffic, and domain authority growth over time.