Speed isn't just a technical metric — it's a business metric. Every millisecond counts, and the data proves it.
The Hard Numbers
Research consistently shows that 53% of mobile visitors abandon a site that takes longer than 3 seconds to load. Amazon found that every 100ms of latency cost them 1% in sales. Google uses page speed as a ranking factor.
What Slows Sites Down
The usual suspects include unoptimized images, excessive JavaScript bundles, render-blocking CSS, poor server response times, and lack of caching. Many of these issues are surprisingly simple to fix with the right expertise.
The Core Web Vitals Framework
Google's Core Web Vitals measure three key aspects of user experience: Largest Contentful Paint (loading), First Input Delay (interactivity), and Cumulative Layout Shift (visual stability). Meeting these thresholds isn't just good practice — it directly affects your search rankings.
Quick Wins You Can Implement Today
Start with image optimization (use WebP/AVIF), implement lazy loading, minimize your JavaScript bundle, use a CDN, and enable browser caching. These five changes alone can cut load times by 50% or more.
The Bottom Line
Investing in website speed has one of the highest ROIs of any business improvement. It improves conversions, SEO rankings, user satisfaction, and brand perception simultaneously.